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  • A Niche Product and It's Marketing - A Tale of Trials, Tribulations and Potential Rewards
    marketed to people at the “at-need” edge of long-term care and has the potential to instruct in bridging the ... being marketed to people “pre-need.” From Long-Term Care, Dec 2003, Issue No. 10 Product development; 9951 ...

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    • Authors: Steve Cooperstein
    • Date: Dec 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: Long-Term Care News
    • Topics: Annuities; Long-term Care